In Germany, this customer uses SKAN-4X assessment service following attacks on its reputation not by one of its competitors but by one of its historical customers.
Context of the mission:
This customer is surprised to see one of his long-time customers spreading comments on the market that damage his reputation. He is wondering about the objectives of this operation, which seems to him to have been entirely fabricated.
Result of the research:
The investigations carried out highlight recent links between our client’s “historical” client and a local competitor.
It seems that the daughter of the main shareholder of the slanderous client has just married the sales manager of the local competitor.
This is without doubt a destabilization operation controlled for commercial purposes.
Benefit for the client :
The findings enable this client to identify the ins and outs of the situation encountered and respond vigorously.